Public Relation Tools

Some of the important public relation tools are explained. The News Release consists of one or more typewritten sheets of information issued to generate publicity. News release may be for announcements of a new product, promotion of an executive, an unusual contest, establishment of student’s scholarship fund etc. The press kit supports the publicity gained at staged events such as press conference. It is a sheet of information about the event, program, schedule of activities, list of participants etc. It also contains a news story about the event for the broadcast media and print media. For print media it may include photos. The next tool is Photography – Photos of events, products in use and new equipments can be used by the PR department. Photo tells news faster. Photos should be of good quality which needs little or no explanation. The next tool is the publishing of Featured Articles. Many publications run feature articles about companies, products and services. These articles may be written by PR specialist or even by a third party. Editors like feature articles because they can publish them according to their convenience.